The Power of Storytelling, Content Marketing and The Consumer Journey with Hearst Media

Description

Join Hearst Media,  the leading global digital, magazine, and newspaper company in sharing discoveries on the power of content marketing for brands of all sizes.
 
Storytelling is both an art and a science, and the team of experts will share how to craft immersive brand experiences that engage Southwestern Vermont's target audience. Hearst will illustrate the customer journey with real world examples of how content plays a pivotal role,  in discovery, awareness, consideration, and ultimately converting loyal customers.
 
From campaigns with local Mom & Pop business to recognizable, national brands, this lunch & learn is a hands-on, interactive session strapped with takeaways to help Southwestern Vermont break through the noise.